How it works
Your site keeps improving—around the clock.
This loop runs all the time—while you sleep, sell, build, or step away.
Step 1
See where visitors lose momentum
We watch real visits: scrolling, clicks, exits, and half-finished forms. You get a simple view of where people stall—without digging through ten tools.
What you get
Spot friction. Run tests. Ship winners. Learn as you go.
Insight
Where visitors slow down or leave
Built-in tracking and a live friction score—no manual tagging.
- Scroll, clicks, and time by section
- Where people abandon forms
- Mobile vs desktop
Testing
Test ideas in order of impact
Each suggestion ties to real behavior. You approve—or let Werf run on its own.
- Ranked by what should move your goal
- Shows the visit pattern behind each idea
- Hands-on or autopilot
Ship
From choice to live variant without a sprint
Werf builds the change, runs the split, promotes winners, and turns off losers.
- Webflow, Framer, or custom HTML
- Traffic split and confidence rules you set
- Alerts and a full change history
Compound
Later tests start from a higher baseline
Werf learns what works on your page so the next suggestions get sharper.
- Patterns across past runs
- Monthly summary, generated for you
Connect your page, set a goal, and let the first suggestions queue up—you don't need a full CRO brief to start.